Do we think people with beards are more trustworthy?
This research analyses the effects of endorsers' beardedness (i.e., the state of being bearded) on their perceived credibility and consumers' purchase intention for various categories of products. According to Ohanian…
2 minutes
Lie to Me: Can the tv show teach you to detect lies?
"Lie to Me viewers were no better at distinguishing truths from lies but were more likely than control participants to misidentify honest interviewees as deceptive." The new television series Lie…
1 min read
You Assume That Attractive People Are Similar To You
Investigated whether people attribute the same personality-trait characteristics to culturally desirable others as they attribute to themselves. 66 undergraduates were exposed to slides depicting facial photographs of college-aged females whose…
1 min read
How can you make someone think they’re getting a discount when they aren’t?
Use a yellow price tag: The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among…
1 min read
Can which products are next to each other on a store shelf influence what you buy?
This research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to physical contact with products that elicit only…
1 min read
Is a cheeseburger an effective persuasion tool?
The purpose of this experiment was to follow up on previous findings of a gain in opinion change produced by eating-while-reading (Razran, 1940; Janis, Kaye, and Kirschner, 1965) by testing predictions…
2 minutes
Does name-dropping work?
Prior research on impression management has focused more on the kinds of tactics that people use to be perceived by others as likeable and competent than on the effects. Do…
1 min read
An Easy Way To Get More People To Vote, Backed By Research
Send them a text message: Current explanations of effective voter mobilization strategies maintain that turnout increases only when a potential voter is persuaded to participate through increased social connectedness. The…
1 min read
