Barking Up The Wrong Tree

The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong.

By scientifically stress-testing the maxims we’ve all been told about success, I uncovered the surprising answers we need to live a meaningful life.

What people are saying…

“In this compulsively readable, brilliant kaleidoscope Barking Up The Wrong Tree, Barker is your rollicking guide through the science of success. You’ll discover what pirates and inmates can teach us about honesty and generosity, how to network like the world’s greatest mathematician, and much, much more.”

Daniel H. Pink
#1 New York Times bestselling author of Drive and To Sell is Human


“Delightfully puckish, evidence-backed and full of insight, this book answers questions about success that have puzzled us for far too long.”

Adam Grant
New York Times bestselling author of Originals and Give and Take


“This book is compelling because Barker’s irreverence is so consistently on-target, relentlessly puncturing the wisdom balloons that most need bursting.”

Robert B. Cialdini
New York Times bestselling author of Influence and Pre-Suasion


Barking Up The Wrong Tree is a masterpiece. Whether you are a connoisseur of self-help books, or despise them, you won’t be able to resist this recipe for living a better life.”

Robert Sutton
Stanford Professor and bestselling author of The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt


About The Book

Much of the advice we’ve been told about achievement is logical, earnest… and downright wrong. 

In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and—most important—how anyone can achieve it. You’ll learn: 

By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t.
Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.  

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