Be A Great Communicator

Does obvious flattery work?

solutely: Participants in the study were asked to evaluate the merits of a new department store opening in the area based on one of the store’s advertisements. In addition to describing the new store’s offerings, the ad lauded readers for their impeccable sense of style and eye for high fashion. While participants overwhelmingly categorized the pamphlet as flattery with the ulterior motive of pushing blouses, the experimenters were more interested in how their attitudes would be influenced at the implicit…

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