You Assume That Attractive People Are Similar To You
vestigated whether people attribute the same personality-trait characteristics to culturally desirable others as they attribute to themselves. 66 undergraduates were exposed to slides depicting facial photographs of college-aged females whose physical attractiveness was systematically varied (high, average, low). They were asked to rate both themselves and each target on an array of positive, neutral, and negative trait descriptors. Ss assumed that greater similarity existed between themselves and attractive others than between themselves and less attractive others. Findings are paralleled on…
1 min read
How can you make someone think they’re getting a discount when they aren’t?
e a yellow price tag: The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among 150 respondents, who were put in an experimental purchase situation and their initial internal reference prices were compared affected reference prices. The results revealed that consumers perceive yellow price tags as presenters of discounts. A comparison of the mean values showed that yellow price tags influence the reference price and,…
1 min read
Can which products are next to each other on a store shelf influence what you buy?
is research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to physical contact with products that elicit only moderate levels of disgust. Using evidence from six studies, the authors develop a theory of product contagion, in which disgusting products are believed to transfer offensive properties through physical contact to other products they touch, thus influencing evaluations. Source: "Product Contagion: Changing Consumer Evaluations Through Physical Contact with “Disgusting” Products"…
1 min read
Is a cheeseburger an effective persuasion tool?
e purpose of this experiment was to follow up on previous findings of a gain in opinion change produced by eating-while-reading (Razran, 1940; Janis, Kaye, and Kirschner, 1965) by testing predictions from a “conditioning” theory and from an alternative explanation in terms of greater receptivity to any communication endorsed by E, the donor of the food. A factorial design was used to determine the extent to which the opinion changes induced by two persuasive communications were influenced by (1) E's giving…
2 minutes
Does name-dropping work?
ior research on impression management has focused more on the kinds of tactics that people use to be perceived by others as likeable and competent than on the effects. Do these tactics actually affect the way others see us? Name-dropping is an indirect self-presentational tactic that asserts social closeness between a person who employs the tactic and the individual who is mentioned. In our study an individual mentioned his or her association with tennis champion Roger Federer during a get-acquainted…
1 min read
An Easy Way To Get More People To Vote, Backed By Research
nd them a text message: Current explanations of effective voter mobilization strategies maintain that turnout increases only when a potential voter is persuaded to participate through increased social connectedness. The connectedness explanation does not take into account, however, that registered voters, by registering, have already signaled their interest in voting. The theory presented in this article predicts that impersonal, noticeable messages can succeed in increasing the likelihood that a registered voter will turn out by reminding the recipient that Election Day…
1 min read
When should you use self-deprecating humor?
en you're powerful: This study explores the adaptive functions and design features of self- and other-deprecating humor. Sixty-four female and 32 male college students participated in a two-part study. In the first part, we examined the relationships among participant demographics, personality traits, and preferences for producing different types of humor. Men report using more other-deprecating humor than women do, and the use of other-deprecating humor decreases with age for both sexes. In the second part of the study, each participant…
1 min read
This Is How Long It Takes You To Make Up Your Mind About Someone
0 milliseconds. People often draw trait inferences from the facial appearance of other people. We investigated the minimal conditions under which people make such inferences. In five experiments, each focusing on a specific trait judgment, we manipulated the exposure time of unfamiliar faces. Judgments made after a 100-ms exposure correlated highly with judgments made in the absence of time constraints, suggesting that this exposure time was sufficient for participants to form an impression. In fact, for all judgments—attractiveness, likeability, trustworthiness,…
1 min read
