Do blondes raise more funds?
is study uses a door-to-door fund-raising field experiment to explore the returns to physical appearance on fund-raising success. Interestingly, blonde females earn more on average than brunette counterparts. However, the returns to physical appearance depend critically on the race of a potential donor. Source: "Fund-raising success and a solicitor's beauty capital: Do blondes raise more funds?" from Economics Letters. Join over 185,000 readers. Get a free weekly update via email here. Related posts: How To Stop Being Lazy And Get More Done…
1 min read
Is customer satisfaction higher when we buy from attractive salespeople?
is study assesses if the service worker's physical attractiveness has an impact on customer satisfaction in the moment of truth. An experimental approach, involving two different service settings (visiting a bookstore and traveling with an airline), was used to manipulate the level of the service worker's physical attractiveness. The results, for both experiments, show that a high level as opposed to a low level of physical attractiveness of the service worker produced a higher level of customer satisfaction. In addition,…
1 min read
Another simple trick for persuading people:
member their name: Three experiments demonstrate that remembering someone's name facilitates their compliance with a purchase request made by the rememberer. Experiment 1 shows that name remembrance increases request compliance, but name forgetting does not cause a decrease in compliance. Experiments 2 and 3 show that name remembrance is perceived as a compliment by the person remembered, which mediates compliance with the purchase request. Experimental manipulations of the likelihood of name remembrance (experiment 2) and need for self-enhancement (experiment 3)…
1 min read
A quick and simple way to influence others:
is study reports the results of three field experiments which demonstrate that asking someone how they feel, having them verbally respond, and then acknowledging that response, facilitates compliance with a charitable request. The findings are discussed with respect to the influence of public commitments on behavioral consistency. Before you ask anyone for a donation, you first ask them how they're feeling. After they tell you they're feeling good, and you tell them you're glad they're feeling good, they'll be more…
1 min read
How to easily appear more powerful:
status expectations affect how we interpret interruption in conversation? Two experiments examined how interrupters and their targets are perceived in same- and mixed-gender dyads. In Experiment 1, participants listened to a brief audiotaped conversation in which one person interrupted the other five times. In Experiment 2, four confederates (two men and two women) systematically interrupted naïve participants while discussing an article. In general, interrupters gained in status and targets of interruption lost status. In addition, participants who were interrupted…
1 min read
Do we think people with beards are more trustworthy?
is research analyses the effects of endorsers' beardedness (i.e., the state of being bearded) on their perceived credibility and consumers' purchase intention for various categories of products. According to Ohanian (1990), credibility is a construct with three sub-dimensions: attractiveness, the degree to which the source's physical appearance and/or its perceived personality is appealing; expertise, the extent to which the communicator is perceived as a source of valid assertions; and trustworthiness, the degree of confidence aroused in perceivers. Recent research has…
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Lie to Me: Can the tv show teach you to detect lies?
ie to Me viewers were no better at distinguishing truths from lies but were more likely than control participants to misidentify honest interviewees as deceptive." The new television series Lie to Me portrays a social scientist solving crimes through his ability to read nonverbal communication. Promotional materials claim the content is based on actual science. Participants (N = 108) watched an episode of Lie to Me, a different drama, or no program and then judged a series of honest and…
1 min read
You Assume That Attractive People Are Similar To You
vestigated whether people attribute the same personality-trait characteristics to culturally desirable others as they attribute to themselves. 66 undergraduates were exposed to slides depicting facial photographs of college-aged females whose physical attractiveness was systematically varied (high, average, low). They were asked to rate both themselves and each target on an array of positive, neutral, and negative trait descriptors. Ss assumed that greater similarity existed between themselves and attractive others than between themselves and less attractive others. Findings are paralleled on…
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