Do blondes raise more funds?


This study uses a door-to-door fund-raising field experiment to explore the returns to physical appearance on fund-raising success. Interestingly, blonde females earn more on average than brunette counterparts. However, the returns to physical appearance depend critically on the race of a potential donor.

Source: “Fund-raising success and a solicitor’s beauty capital: Do blondes raise more funds?” from Economics Letters.

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