Is customer satisfaction higher when we buy from attractive salespeople?
is study assesses if the service worker's physical attractiveness has an impact on customer satisfaction in the moment of truth. An experimental approach, involving two different service settings (visiting a bookstore and traveling with an airline), was used to manipulate the level of the service worker's physical attractiveness. The results, for both experiments, show that a high level as opposed to a low level of physical attractiveness of the service worker produced a higher level of customer satisfaction. In addition,…
1 min read
How does the weather affect your shopping habits?
ere has been a great deal of anecdotal evidence to suggest that weather affects consumer decision making. In this paper, we provide empirical evidence to explain how the weather affects consumer spending and we detail the psychological mechanism that underlies this phenomenon. Specifically, we propose that the effect of weather – and, in particular, sunlight – on consumer spending is mediated by negative affect. That is, as exposure to sunlight increases, negative affect decreases and consumer spending tends to increase.…
1 min read
Do Smokers Make More Money?
. Via Columbia University: The researchers’ primary interest was tracking wages after respondents started their first jobs, and they found a clear correlation between wage growth and smoking. Munasinghe and Sicherman found a 4.7 percent gap (after controlling for a range of family and individual characteristics) between smokers’ and nonsmokers’ first wages (what people were paid at their first full-time job). Though this result was consistent with many previous findings that smokers earn less than nonsmokers, earlier studies didn’t take…
1 min read
This Is How Your Posture Affects How Powerful You Feel
ree experiments explored whether hierarchical role and body posture have independent or interactive effects on the main outcomes associated with power: action in behavior and abstraction in thought. Although past research has found that being in a powerful role and adopting an expansive body posture can each enhance a sense of power, two experiments showed that when individuals were placed in high- or low-power roles while adopting an expansive or constricted posture, only posture affected the implicit activation of power,…
1 min read
Does player enthusiasm predict team success?
om Science Daily: "The more convincingly someone celebrates their success with their teammates, the greater the chances that team will win," according to Dr. Gert-Jan Pepping, Sport Scientist and lecturer in Human Movement Sciences at the University of Groningen... Pepping and his research group (Moll, Jordet, & Pepping, 2010) studied a large number of penalty shootouts during important soccer matches, but only as long as the score in the shootout was still equal. After every shot at goal, the player was…
1 min read
How to easily appear more powerful:
status expectations affect how we interpret interruption in conversation? Two experiments examined how interrupters and their targets are perceived in same- and mixed-gender dyads. In Experiment 1, participants listened to a brief audiotaped conversation in which one person interrupted the other five times. In Experiment 2, four confederates (two men and two women) systematically interrupted naïve participants while discussing an article. In general, interrupters gained in status and targets of interruption lost status. In addition, participants who were interrupted…
1 min read
Do gay people earn as much as straight people?
a Science Daily: A new study in the Canadian Journal of Economics provides the first evidence on sexual orientation and economic outcomes in Canada. The study found that gay men have 12 percent lower personal incomes and lesbians have 15 percent higher personal incomes than heterosexual men and women. Christopher S. Carpenter of The Paul Merage School of Business at the University of California Irvine used data from the Canadian Community Health Survey which includes standard demographic questions as well as…
1 min read
Can you tell if a politician is liberal or conservative just by looking at them?
ur studies demonstrated that perceivers were able to identify the political attitudes of unknown politicians on a left–right dimension when the targets were merely shown in photographs. In Study 1, party membership provided an objective criterion for political attitudes, whereas actual voting behavior served as a validity criterion in Studies 2, 3a, and 3b. All studies yielded ratings highly chance accuracy. Additional ratings suggest that perceived dominance may partly account for the effect. Moreover, perceivers were more accurate when they…
1 min read
