How To Improve Any Presentation
actice in front of a large audience: Public speaking texts and instructors typically encourage students to practice speeches as a means of managing anxiety and enhancing performance. The effectiveness of various speech practice methods has received little attention. Participants completed the PRCA-24 and PRPSA-34, and indicated the number of times they used a variety of practice methods to prepare for a speech. Upon completing this questionnaire, participants delivered a videotaped speech. Students who practiced their speech before an audience received…
1 min read
Is it really hunger and tasty food driving you to eat?
is research examines the extent to which people accurately report some of the external influences on their food intake. Design: In two studies, specific factors (the presence and behavior of others) were manipulated in order to influence the amount of food that individuals consumed. Main Outcome Measures: The main outcomes of interest were participants' spontaneously generated explanations for their food intake (Study 1; n = 122), and their ratings of the importance of several potential determinants of food intake (Study…
1 min read
Can which products are next to each other on a store shelf influence what you buy?
is research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to physical contact with products that elicit only moderate levels of disgust. Using evidence from six studies, the authors develop a theory of product contagion, in which disgusting products are believed to transfer offensive properties through physical contact to other products they touch, thus influencing evaluations. Source: "Product Contagion: Changing Consumer Evaluations Through Physical Contact with “Disgusting” Products"…
1 min read
Does name-dropping work?
ior research on impression management has focused more on the kinds of tactics that people use to be perceived by others as likeable and competent than on the effects. Do these tactics actually affect the way others see us? Name-dropping is an indirect self-presentational tactic that asserts social closeness between a person who employs the tactic and the individual who is mentioned. In our study an individual mentioned his or her association with tennis champion Roger Federer during a get-acquainted…
1 min read
Thinking Aloud Can Make You Smarter
w studies have examined the impact of age on reactivity to concurrent think-aloud (TA) verbal reports. An initial study with 30 younger and 31 older adults revealed that thinking aloud improves older adult performance on a short form of the Raven's Matrices (Bors & Stokes, 1998, Educational and Psychological Measurement, 58, p. 382) but did not affect other tasks. In the replication experiment, 30 older adults (mean age = 73.0) performed the Raven's Matrices and three other tasks to replicate…
1 min read
If you pig out at Thanksgiving are you less likely to impulse buy on Black Friday?
s. From Science Daily: ...research from two University of Utah marketing professors suggests how eating a traditional Thanksgiving dinner with turkey and mashed potatoes makes consumers less likely to buy on impulse, which might affect the outcome of their shopping on Black Friday, historically one of the busiest retail shopping days of the year... ..."We found that participants who had consumed a traditional Thanksgiving dinner with turkey displayed less willingness to buy deeply discounted products compared to those who did…
2 minutes
Does happiness boost productivity?
s: “Happiness economics” should not be just about whether macro-variables raise or lower well-being, we also need to look to the micro-level impact of happiness on behaviour. So far we know that happier individuals are more productive, the effect coming largely through increased effort, whether we consider a short-run shock induced in a laboratory or longer-run real-life shocks. Source is Daniel Sgroi. For the pointer I thank Robert Cottrell at The Browser. Join over 262,000 readers. Get a free weekly update via email here.…
1 min read
How an office is decorated affects well-being and productivity
inciples of lean management encourage managers to exert tight control over office space and the people within it. Alternative, design-led approaches promote the value of offices that are enriched, particularly by plants and art. On the basis of a social identity perspective, we argue that both of these approaches may compromise organizational outcomes by disempowering workers and failing to give them input into the design of their office space. This hypothesis is tested in two experiments (ns = 112, 47).…
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