Should every store have a beautiful female employee?
teris paribus, having her there should make the store better at selling expensive stuff to guys: Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The…
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Where should you sit during a meeting to be most influential?
t in the middle: This paper examines centrality of physical position as a cue that leads to systematic biases in people’s decisions to retain or eliminate a participant from a group. Termed the “centre- stage” effect, we argue that people use their belief that “important people sit in the middle” as a schematic cue that they substitute for individuating performance information for individuals who occupy central positions when the goal is to eliminate all but one of the group members.…
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Can just looking at Red Bull improve performance?
show that brand exposure can have double-sided effects on behavior, with brand identity associations creating both positive and negative effects on objective consumer performance. Experimental results from a racing game involving functionally identical cars with differently branded paint jobs show that Red Bull branding creates a U-shaped effect on race performance, as Red Bull's brand identity of speed, power, and recklessness work both for and against the players. Even though brands were exposed supraliminally, effects traveled through nonconscious channels.…
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Do we perform better during interviews on sunny days?
analyzed the results of consecutive medical school interviews at the University of Toronto between 2004 and 2009... Overall, those interviewed on rainy days received about a 1% lower score than those interviewed on sunny days... The difference in scores was equivalent to about a 10% lower total mark on the Medical College Admission Test. Source: "Rainy weather and medical school admission interviews" from CMAJ 2009 Join over 190,000 readers. Get a free weekly update via email here. Related posts: How To…
1 min read
Can you tell if a woman is a lesbian just by looking at her face?
ereas previous work has shown that male sexual orientation can be accurately and rapidly perceived from the human face and its individual features, no study has examined the judgment of female sexual orientation. To fill this gap, the current work examined the accuracy, speed, and automaticity of judgments of female sexual orientation from the face and from facial features. Study 1 showed that female sexual orientation could be accurately judged from the face and from just eyes without brows and…
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How to quickly and easily feel more powerful and increase self-esteem:
line with recent theories of embodied cognition, the authors propose that the self-concept may be embodied in sensory-motor representations. To test this notion, two studies investigated the effects of bodily feedback from a gesture associated with power (making a fist) on the self-concept. As expected, making a fist led male participants to perceive themselves as more assertive and esteemed (Study 1) and to display stronger associations between the self-concept and power (Study 2), while these effects were absent among…
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Another tip on how to be more creative:
enerally, positive mood has been found to enhance creative problem solving and flexible yet careful thinking," says Ruby Nadler, a graduate student at the University of Western Ontario. She and colleagues Rahel Rabi and John Paul Minda carried out a new study published in Psychological Science, a journal of the Association for Psychological Science. For this study, Nadler and her colleagues looked at a particular kind of learning that is improved by creative thinking. And: Happy volunteers were better at…
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Do the highest paid NBA players misbehave more?
compare and contrast theories of why NBA players misbehave on the court, then test them empirically. I find evidence that earnings are positively correlated with misbehavior and that both absolute and relative salary matter. For instance, a player who is highest paid on his team misbehaves roughly 7% more than one who is second-highest paid, even at the same salary level. This relative effect I interpret as due to lack of good substitutes for top players. I also find…
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