If you pig out at Thanksgiving are you less likely to impulse buy on Black Friday?
s. From Science Daily: ...research from two University of Utah marketing professors suggests how eating a traditional Thanksgiving dinner with turkey and mashed potatoes makes consumers less likely to buy on impulse, which might affect the outcome of their shopping on Black Friday, historically one of the busiest retail shopping days of the year... ..."We found that participants who had consumed a traditional Thanksgiving dinner with turkey displayed less willingness to buy deeply discounted products compared to those who did…
2 minutes
Can being happy make you less able to resist temptation?
investigate the interfering influence of elevated arousal on the impact of positive mood on resistance to temptation. Three studies demonstrate that when a temptation activates long‐term health goals, baseline positive mood facilitates resistance to temptation in (1) the choice between two snack items, one of which is more unhealthy, sinful, and hard to resist (M&Ms) than the other (grapes) and (2) the monitoring of consumption when the sinful option is chosen. However, this influence is attenuated when positive mood…
1 min read
Think you have good self-control? Yes? Now you don’t.
ur studies examined how impulse-control beliefs—beliefs regarding one's ability to regulate visceral impulses, such as hunger, drug craving, and sexual arousal—influence the self-control process. The findings provide evidence for a restraint bias: a tendency for people to overestimate their capacity for impulse control. This biased perception of restraint had important consequences for people's self-control strategies. Inflated impulse-control beliefs led people to overexpose themselves to temptation, thereby promoting impulsive behavior. In Study 4, for example, the impulse-control beliefs of recovering smokers…
1 min read
If your neighbor gets a new car, do you buy a new car?
ch week, the Dutch Postcode Lottery (PCL) randomly selects a postal code, and distributes cash and a new BMW to lottery participants in that code. We study the effects of these shocks on lottery winners and their neighbors. Consistent with the life-cycle hypothesis, the effects on winners’ consumption are largely confined to cars and other durables. Consistent with the theory of in-kind transfers, the vast majority of BMW winners liquidate their BMWs. We do, however, detect substantial social effects of…
1 min read
Your Phone Distracts You So Much You Won’t Notice Unicycling Clowns
don't do the studies, I just post them, folks: We investigated the effects of divided attention during walking. Individuals were classified based on whether they were walking while talking on a cell phone, listening to an MP3 player, walking without any electronics or walking in a pair. In the first study, we found that cell phone users walked more slowly, changed directions more frequently, and were less likely to acknowledge other people than individuals in the other conditions. In…
1 min read
Is an attractive person touching an item enough to make you want to buy it?
is research examines the impact of attractiveness on consumers during a consumption experience. Specifically, it examines the effects of an attractive social influence in the context of touching and contamination of store products by investigating how consumers respond when they see attractive others touching the same products they want to purchase. In doing so, it provides the first experimental evidence of a positive contagion effect in either the marketing or the psychology literature. Across three field experiments using an actual…
1 min read
Here’s What Makes A Good Gift, According To Research
you're trying to apologize to someone, expensive gifts work: The present study examined a costly signaling model of human apology. The model assumes that an unintentional transgressor is more motivated to restore the relationship with the victim than an intentional transgressor who depreciates the relationship. The model predicts the existence of a separating equilibrium, in which only sincere apologizers will pay a certain cost to restore the relationship, while dishonest apologizers will not. Accordingly, we hypothesized that the receivers…
3 minutes
How to easily increase your persistence in just one second:
oss your arms: Two experiments investigated the hypothesis that arm crossing serves as a proprioceptive cue for perseverance within achievement settings. Experiment 1 found that inducing participants to cross their arms led to greater persistence on an unsolvable anagram. Experiment 2 revealed that arm crossing led to better performance on solvable anagrams, and that this effect was mediated by greater persistence. No differences in comfort, instruction adherence, or mood were observed between the arms crossed and control conditions, and participants…
1 min read
