Category: Make Better Decisions

Live The Good Life

When faced with moral dilemmas, do we do what is ethically right or what is mentally easy?

e literature on how people solve moral dilemmas often focuses on situations in which individuals have to make a decision where different moral rules are in conflict. In some of these situations, such as in footbridge dilemmas, people have to choose between sacrificing a few people in order to save many. The present research focuses on how people decide what to do in dilemmas involving conflicting moral rules. We propose that the rule that is cognitively most accessible during the…


1 min read
Be More Productive

Houseplants make your mind sharper

is research studied possible benefits of indoor plants on attention capacity in a controlled laboratory experiment. Participants were 34 students randomly assigned to one of two conditions: an office setting with four indoor plants, both flowering and foliage, or the same setting without plants. Attention capacity was assessed three times, i.e. immediately after entering the laboratory, after performing a demanding cognitive task, and after a five-minute break. Attention capacity was measured using a reading span test, a dual processing task…


1 min read
Make Better Decisions

Can you tell who is a criminal just by looking at their face?

growing body of evidence suggests that rapid, yet accurate, dispositional inferences can be made after minimal exposure to the physical appearance of others. In this study, we explore the accuracy of inferences regarding criminality made after brief exposure to static images of convicted criminals’ and non-criminals’ faces. We begin with a background of research and theory on the curiously recurrent, and historically controversial, topic of appearance-based inferences of criminality, and a brief justification of our re-opening of the debate…


1 min read
Become an Expert

Can music lessons raise IQ?

e idea that music makes you smarter has received considerable attention from scholars and the media. The present report is the first to test this hypothesis directly with random assignment of a large sample of children (N = 144) to two different types of music lessons (keyboard or voice) or to control groups that received drama lessons or no lessons. IQ was measured before and after the lessons. Compared with children in the control groups, children in the music groups…


1 min read
Be A Great Negotiator

Do stores trick you into buying more by stocking less?

elf-based scarcity in the form of relative stocking level depletion significantly affects consumer preferences (van Herpen et al. 2009). While both popularity and quality inferences are induced by stocking-level depletion, this paper demonstrates that popularity (rather than quality) inferences are the primary driver of the effect. Shelf-based scarcity is shown to have an impact in the presence of other signals, such as brand names and quality ratings, which indicates its effect may be widespread. However, its effect on preferences is…


1 min read
Be A Great Negotiator

Should every store have a beautiful female employee?

teris paribus, having her there should make the store better at selling expensive stuff to guys: Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The…


1 min read
Be Sexier

Can you tell if a woman is a lesbian just by looking at her face?

ereas previous work has shown that male sexual orientation can be accurately and rapidly perceived from the human face and its individual features, no study has examined the judgment of female sexual orientation. To fill this gap, the current work examined the accuracy, speed, and automaticity of judgments of female sexual orientation from the face and from facial features. Study 1 showed that female sexual orientation could be accurately judged from the face and from just eyes without brows and…


1 min read
Be A Great Negotiator

Is customer satisfaction higher when we buy from attractive salespeople?

is study assesses if the service worker's physical attractiveness has an impact on customer satisfaction in the moment of truth. An experimental approach, involving two different service settings (visiting a bookstore and traveling with an airline), was used to manipulate the level of the service worker's physical attractiveness. The results, for both experiments, show that a high level as opposed to a low level of physical attractiveness of the service worker produced a higher level of customer satisfaction. In addition,…


1 min read

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