Do we think people with beards are more trustworthy?
is research analyses the effects of endorsers' beardedness (i.e., the state of being bearded) on their perceived credibility and consumers' purchase intention for various categories of products. According to Ohanian (1990), credibility is a construct with three sub-dimensions: attractiveness, the degree to which the source's physical appearance and/or its perceived personality is appealing; expertise, the extent to which the communicator is perceived as a source of valid assertions; and trustworthiness, the degree of confidence aroused in perceivers. Recent research has…
2 minutes
Lie to Me: Can the tv show teach you to detect lies?
ie to Me viewers were no better at distinguishing truths from lies but were more likely than control participants to misidentify honest interviewees as deceptive." The new television series Lie to Me portrays a social scientist solving crimes through his ability to read nonverbal communication. Promotional materials claim the content is based on actual science. Participants (N = 108) watched an episode of Lie to Me, a different drama, or no program and then judged a series of honest and…
1 min read
How to be more charismatic during presentations:
e purpose of this research was to investigate the effects of imagery in a leader's speech on listeners' perceptions of the leader's charisma. A former US president's inaugural address was rewritten to create low and high imagery versions, and audio recordings of the two speeches were made. Participants were randomly assigned to high or low speech imagery conditions. After listening to the speech, they provided ratings on various summary leadership measures. The high imagery speech resulted in higher ratings of…
1 min read
You Assume That Attractive People Are Similar To You
vestigated whether people attribute the same personality-trait characteristics to culturally desirable others as they attribute to themselves. 66 undergraduates were exposed to slides depicting facial photographs of college-aged females whose physical attractiveness was systematically varied (high, average, low). They were asked to rate both themselves and each target on an array of positive, neutral, and negative trait descriptors. Ss assumed that greater similarity existed between themselves and attractive others than between themselves and less attractive others. Findings are paralleled on…
1 min read
How To Improve Any Presentation
actice in front of a large audience: Public speaking texts and instructors typically encourage students to practice speeches as a means of managing anxiety and enhancing performance. The effectiveness of various speech practice methods has received little attention. Participants completed the PRCA-24 and PRPSA-34, and indicated the number of times they used a variety of practice methods to prepare for a speech. Upon completing this questionnaire, participants delivered a videotaped speech. Students who practiced their speech before an audience received…
1 min read
The secrets to a good apology
esults indicated that relationships recovered significantly when offending partners used behaviors labeled as explicit acknowledgment, nonverbal assurance, and compensation." Therapists and theologians claim that the process of forgiveness is essential to the restoration of damaged relationships, but this possibility has received limited empirical attention. Furthermore, the role of an offender's communicative behavior in the forgiveness process remains understudied. This project first analyzed an inductively derived list of communication behaviors to develop a taxonomy of forgiveness-seeking approaches used by 186 romantic…
1 min read
How can you make someone think they’re getting a discount when they aren’t?
e a yellow price tag: The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among 150 respondents, who were put in an experimental purchase situation and their initial internal reference prices were compared affected reference prices. The results revealed that consumers perceive yellow price tags as presenters of discounts. A comparison of the mean values showed that yellow price tags influence the reference price and,…
1 min read
Can which products are next to each other on a store shelf influence what you buy?
is research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to physical contact with products that elicit only moderate levels of disgust. Using evidence from six studies, the authors develop a theory of product contagion, in which disgusting products are believed to transfer offensive properties through physical contact to other products they touch, thus influencing evaluations. Source: "Product Contagion: Changing Consumer Evaluations Through Physical Contact with “Disgusting” Products"…
1 min read
