How can you make someone think they’re getting a discount when they aren’t?
e a yellow price tag: The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among 150 respondents, who were put in an experimental purchase situation and their initial internal reference prices were compared affected reference prices. The results revealed that consumers perceive yellow price tags as presenters of discounts. A comparison of the mean values showed that yellow price tags influence the reference price and,…
1 min read
What happens when you force bars to close early?
ople stop attacking each other: Aims In March 2008 the New South Wales judiciary restricted pub closing times to 3 a.m., and later 3.30 a.m., in the central business district (CBD) of Newcastle, Australia. We sought to determine whether the restriction reduced the incidence of assault. Design Non-equivalent control group design with before and after observations. Setting Newcastle, a city of 530 000 people. Participants People apprehended for assault in the CBD and nearby Hamilton, an area with a similar night-time economy but…
2 minutes
Can which products are next to each other on a store shelf influence what you buy?
is research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to physical contact with products that elicit only moderate levels of disgust. Using evidence from six studies, the authors develop a theory of product contagion, in which disgusting products are believed to transfer offensive properties through physical contact to other products they touch, thus influencing evaluations. Source: "Product Contagion: Changing Consumer Evaluations Through Physical Contact with “Disgusting” Products"…
1 min read
Who’s most likely to get violent after drinking?
ms Is alcohol related causally to violence, and if so, is the effect of drinking contingent on suppressed anger such that it is strongest among individuals who are highly inclined to withhold angry feelings? We addressed these questions by analysing panel data using a method that diminishes the effects of confounding factors. Design We analysed data on heavy episodic drinking and violent behaviour from the second (1994) and third (1999) waves of the Young in Norway Longitudinal Study (n = 2697; response…
1 min read
Is a cheeseburger an effective persuasion tool?
e purpose of this experiment was to follow up on previous findings of a gain in opinion change produced by eating-while-reading (Razran, 1940; Janis, Kaye, and Kirschner, 1965) by testing predictions from a “conditioning” theory and from an alternative explanation in terms of greater receptivity to any communication endorsed by E, the donor of the food. A factorial design was used to determine the extent to which the opinion changes induced by two persuasive communications were influenced by (1) E's giving…
2 minutes
Is a placebo just as effective as a Heineken?
e present study is the first to compare the effects of alcohol versus placebo drinks in reducing feelings of sadness. Fifty participants were randomly assigned to two groups: (a) participants told that they would receive alcohol and actually received alcohol (AC group); and (b) participants told that they would receive alcohol but were provided with placebo drinks (PG group). Mood ratings were obtained upon arrival, after negative mood induction and again after consumption of alcohol or placebo drinks. Both groups…
1 min read
Does drug and alcohol prohibition increase the homicide rate?
is paper examines the relation between prohibitions and violence, using the historical behavior of the homicide rate in the United States. The results document that increases in enforcement of drug and alcohol prohibition have been associated with increases in the homicide rate, and auxiliary evidence suggests this positive correlation reflects a causal effect of prohibition enforcement on homicide. Controlling for other potential determinants of the homicide rate does not alter the conclusion that drug and alcohol prohibition have substantially raised…
1 min read
Is it really beer that causes “beer goggles”?
's not just the beer... A total of 87 patrons in an Australian pub rated the attractiveness of opposite-sex and same-sex participants at three times over the course of a night in a repeated measures design. As the night progressed, blood alcohol concentration (BAC) as measured with a breathalyzer increased, as did ratings of opposite-sex attractiveness. Same-sex attractiveness did not change. The increase in opposite-sex attractiveness ratings was only partially due to BAC. Because participants with partners showed the same…
1 min read
