Should every store have a beautiful female employee?
teris paribus, having her there should make the store better at selling expensive stuff to guys: Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The…
1 min read
Do attractive TV anchors make men unable to remember the news?
e experimental study reported here employed one of the most compelling visual cues of female sexual attractiveness (low waist-to-hip ratio) to test the influence of news anchor sexualization on audience evaluations of her as a professional and their memory for the news that she presents. Male participants saw the sexualized version of the anchor as less suited for war and political reporting. They also encoded less news information presented by the sexualized than her unsexualized version. Conclusions were drawn in…
1 min read
Which sex gets beer-goggles worse: men or women?
is study seems to say women get it worse: Acute alcohol consumption increases ratings of attractiveness to faces. This may help to explain increased frequencies of sexual encounters during periods of alcohol intoxication. At least in part, such increased attraction may be the result of alcohol consumption decreasing ability to detect bilateral asymmetry, presumably because of the reductions in the levels of visual function. We tested the hypotheses that acute alcohol consumption decreases ability to detect asymmetry in faces and…
3 minutes
How is banning smoking related to drunk driving?
ing geographic variation in local and state smoke-free bar laws in the US, we observe an increase in fatal accidents involving alcohol following bans on smoking in bars that is not observed in places without bans. Although an increased accident risk might seem surprising at first, two strands of literature on consumer behavior suggest potential explanations — smokers driving longer distances to a bordering jurisdiction that allows smoking in bars and smokers driving longer distances within their jurisdiction to bars…
1 min read
If you want to crack someone’s skull, should you use a full beer bottle or an empty one?
oks like you should enjoy your beer before you assault people: Beer bottles are often used in physical disputes. If the bottles break, they may give rise to sharp trauma. However, if the bottles remain intact, they may cause blunt injuries. In order to investigate whether full or empty standard half-litre beer bottles are sturdier and if the necessary breaking energy surpasses the minimum fracture-threshold of the human skull, we tested the fracture properties of such beer bottles in a…
1 min read
Can buying generic products reduce your self-esteem?
ople purchase generic products in an attempt to reduce costs. In this article, we showed that using generic products primes a devalued sense of self-worth manifested by increasing the likelihood of lower self-evaluations. In Experiment 1, participants were randomly assigned to use generic or genuine computer peripherals to make personal vitas for an upcoming recruitment orientation. Those using generic peripherals expected to earn a lower salary per month than the participants using original peripherals. Experiment 2 showed that the effect…
1 min read
How important is legacy status in college admissions?
cording to the study, by Michael Hurwitz, a doctoral student at the Harvard Graduate School of Education, applicants to a parent’s alma mater had, on average, seven times the odds of admission of nonlegacy applicants. Those whose parents did graduate work there or who had a grandparent, sibling, uncle or aunt who attended the college were, by comparison, only twice as likely to be admitted. And: Mr. Espenshade pointed out that legacy status is just one of many possible advantages.…
3 minutes
Can you tell if a woman is a lesbian just by looking at her face?
ereas previous work has shown that male sexual orientation can be accurately and rapidly perceived from the human face and its individual features, no study has examined the judgment of female sexual orientation. To fill this gap, the current work examined the accuracy, speed, and automaticity of judgments of female sexual orientation from the face and from facial features. Study 1 showed that female sexual orientation could be accurately judged from the face and from just eyes without brows and…
1 min read
