Can you tell if a politician is liberal or conservative just by looking at them?
Four studies demonstrated that perceivers were able to identify the political attitudes of unknown politicians on a left–right dimension when the targets were merely shown in photographs. In Study 1,…
1 min read
Do firm muscles equal firm willpower?
Across five studies, we show that firming one’s muscles can help firm willpower and firmed willpower mediates people’s ability to withstand immediate pain, overcome tempting food, consume unpleasant medicines, and…
1 min read
Does seeing the word “sale” make you less likely to comparison shop?
We implement a simple two-shop search model in the laboratory with the aim to investigate if consumers behave differently in equivalent situations, where prices are displayed either as net prices…
1 min read
Would you know a psychopath if you saw one?
This study is the first to demonstrate that features of psychopathy can be reliably and validly detected by lay raters from “thin slices” (i.e., small samples) of behavior. Brief excerpts…
1 min read
Is it really hunger and tasty food driving you to eat?
This research examines the extent to which people accurately report some of the external influences on their food intake. Design: In two studies, specific factors (the presence and behavior of…
1 min read
Can which products are next to each other on a store shelf influence what you buy?
This research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to physical contact with products that elicit only…
1 min read
Thinking Aloud Can Make You Smarter
Few studies have examined the impact of age on reactivity to concurrent think-aloud (TA) verbal reports. An initial study with 30 younger and 31 older adults revealed that thinking aloud…
1 min read
If you pig out at Thanksgiving are you less likely to impulse buy on Black Friday?
Yes. From Science Daily: ...research from two University of Utah marketing professors suggests how eating a traditional Thanksgiving dinner with turkey and mashed potatoes makes consumers less likely to buy…
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