Francesca Gino For this interview I spoke with Francesca Gino. She's a professor at Harvard Business School and the author of Sidetracked: Why Our Decisions Get Derailed, and How We Can…
So far I've done interviews with 22 experts on various fields from happiness, to expertise, to influence and irrationality. I've asked most of them which books they highly recommend. Which…
Dr. Robert Cialdini Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, "Influence" has sold millions of copies and is widely regarded as the go-to…
Adam Alter Adam Alter is an assistant professor of marketing at NYU's Stern School of Business. His new book Drunk Tank Pink: And Other Unexpected Forces that Shape How We…
Michael Norton Michael Norton is an associate professor of marketing at Harvard Business School. He is co-author of the new book, Happy Money: The Science of Smarter Spending, which explains how…
Expert Tip #1: How To Be More Creative Your first idea is rarely the best. Always keep pushing and generate more possibilities. Advice from Andrew Goldberg, writer on Family Guy: I’m…
Cal Newport holds a PhD from MIT and is an assistant professor of Computer Science at Georgetown University. He runs the popular blog Study Hacks (which I highly recommend) and is the…
My friend Ben Casnocha is the co-author of the NYT/WSJ #1 bestseller The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. He wrote the book…
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