Category: Be A Great Communicator

Be A Great Communicator

Does obvious flattery work?

solutely: Participants in the study were asked to evaluate the merits of a new department store opening in the area based on one of the store’s advertisements. In addition to describing the new store’s offerings, the ad lauded readers for their impeccable sense of style and eye for high fashion. While participants overwhelmingly categorized the pamphlet as flattery with the ulterior motive of pushing blouses, the experimenters were more interested in how their attitudes would be influenced at the implicit…


1 min read
Be A Great Communicator

Are narcissists more charming?:

itially, yes. Later on, nope: On the basis of a realistic behavioral approach, the authors showed that narcissists are popular at zero acquaintance and aimed to explain why this is the case. In Study 1, a group of psychology freshmen (N = 73) judged each other on the basis of brief self-introductions using a large round-robin design (2,628 dyads). Three main findings were revealed: First, narcissism leads to popularity at first sight. Second, the aspects of narcissism that are most…


2 minutes

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