Is an attractive person touching an item enough to make you want to buy it?
is research examines the impact of attractiveness on consumers during a consumption experience. Specifically, it examines the effects of an attractive social influence in the context of touching and contamination of store products by investigating how consumers respond when they see attractive others touching the same products they want to purchase. In doing so, it provides the first experimental evidence of a positive contagion effect in either the marketing or the psychology literature. Across three field experiments using an actual…
1 min read
Can an adult tell when a child is lying?
investigated adults' ability to detect children's prepared and unprepared lies and truths. Furthermore, we examined children's strategies when lying. Thirty children (11-13 years) were interviewed about one self-experienced and one invented event each. Half had prepared their statements, the other half not. Sixty adult observers assessed the veracity of 10 videotaped statements each. Overall deception detection accuracy (51.5%) was not better than chance. The adults showed higher accuracy for unprepared statements (56.6%), than prepared statements (46.1%). The adults reported…
1 min read
How to quickly and easily make people like you more:
mic people: Mimicry has benefits for people in social interactions. However, evidence regarding the consequences of mimicry is incomplete. First, research on mimicry has particularly focused on effects of being mimicked. Secondly, on the side of the mimicker evidence is correlational or lacks real interaction data. The present study investigated effects for mimickers and mimickees in face-to-face interaction. Feelings towards the immediate interaction partner and the interaction in which mimicry takes place were measured after an interaction between two participants…
4 minutes
Is kindness less optional for women than for men?
least in the workplace it is: In 2 experimental studies, the authors hypothesized that the performance of altruistic citizenship behavior in a work setting would enhance the favorability of men's (but not women's) evaluations and recommendations, whereas the withholding of altruistic citizenship behavior would diminish the favorability of women's (but not men's) evaluations and recommendations. Results supported the authors' predictions. Together with the results of a 3rd study demonstrating that work-related altruism is thought to be less optional for…
1 min read
How To Deal With A Narcissist, Backed By Research
ere are ways to make a narcissist easier to deal with. Emphasize community when you talk to them. When they feel there's a strong group behind something, they're more likely to behave: Three studies tested the hypotheses that the activation of communal mental representations promotes relationship commitment (communal activation hypothesis) and that this effect is stronger among narcissists than among nonnarcissists (Communal Activation x Narcissism hypothesis). Across experimental, longitudinal, and interaction-based research methods, and in participant samples ranging from college…
3 minutes
What can you accurately tell about a person just by looking at their face?
lot, actually: Several studies have demonstrated some accuracy in personality attribution using only visual appearance. Using composite images of those scoring high and low on a particular trait, the current study shows that judges perform better than chance in guessing others' personality, particularly for the traits conscientiousness and extraversion. This study also shows that attractiveness, masculinity and age may all provide cues to assess personality accurately and that accuracy is affected by the sex of both of those judging…
1 min read
Can the strategic use of coffee make you more persuasive?:
solutely: Two experiments are reported that examine the effects of caffeine consumption on attitude change by using different secondary tasks to manipulate message processing. The first experiment employed an orientating task whilst the second experiment employed a distracter task. In both experiments participants consumed an orange-juice drink that either contained caffeine (3.5 mg/kg body weight) or did not contain caffeine (placebo) prior to reading a counter-attitudinal communication. The results across both experiments were similar. When message processing was reduced or under…
1 min read
Does darkness increase dishonesty?:
s, it does: via boston.com In several experiments, researchers found that light levels influence selfish behavior. People who were placed in a dimly lit room were significantly more likely to cheat than people placed in a well-lit room. Likewise, people who were asked to wear sunglasses were less generous in a sharing game than people who were asked to wear clear glasses. This pattern appears to be the result of an increased sense of anonymity in lower light levels, even…
1 min read
