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What Drives Consumer Adoption Of New Technologies?
's an interesting question and one I've never tried to answer directly in writing. But it's also a question we attempt to answer every day in our firm as we evaluate thousands of new startups every year. Let's take ten of the most popular new consumer technology products in recent years (with a couple of our portfolio companies in the mix): iPhone, Facebook, Wii, Hulu, FlipCam, Rock Band, Mafia Wars, Blogger, Pandora, and Twitter and let's try to describe in…
2 minutes
“Best Job In The World” socialmedia advertising campaign case study (Video)
a youtube.com Join over 320,000 readers. Get a free weekly update via email here. Related posts: New Neuroscience Reveals 4 Rituals That Will Make You Happy New Harvard Research Reveals A Fun Way To Be More Successful How To Get People To Like You: 7 Ways From An FBI Behavior Expert
1 min read
Clay Shirky on the emerging power of mass amateurization in the media landscape (Video)
a youtube.com Clay Shirky's book "Here Comes Everybody" is here. Join over 320,000 readers. Get a free weekly update via email here. Related posts: New Neuroscience Reveals 4 Rituals That Will Make You Happy New Harvard Research Reveals A Fun Way To Be More Successful How To Get People To Like You: 7 Ways From An FBI Behavior Expert
1 min read
How To Use Twitter To Get A Company To Solve Your Problem
reader IM'd me to say was able to get HP to fix his problem by making a new Twitter profile, hpdoesntcare, and then following every single HP-related profile he could find. Then he began tweeting every phone call he made to HP and tweeting every phone number he dialed. It worked, he said, and his final tweet was "Thanks HP. It is finally over. For real. :)". The IM came while I was away and the direct messaging isn't…
1 min read
Debunking Social Media Myths – HarvardBusiness.org
ere are a few considerations every organization needs to consider when developing their blueprints for their own unique social media design. While there is no one-size-fits-all solution, there are few things you can plan for as you review the many options before you. Here are three to consider: Seeding. As you plan your approach for designing your social system, take into account that you'll have to invest to grow your effort into a healthy ecosystem that can produce data, insights…
2 minutes
Jim Bower (Video) – The internet returns us to a natural way of human learning and interaction:
a youtube.com Join over 320,000 readers. Get a free weekly update via email here. Related posts: New Neuroscience Reveals 4 Rituals That Will Make You Happy New Harvard Research Reveals A Fun Way To Be More Successful How To Get People To Like You: 7 Ways From An FBI Behavior Expert
1 min read
One Way to Help Iran Protesters: Donate Thumb Drives
e creators of a program aimed at counteracting Iran’s Internet filters have issued a call for something that lies around unused on plenty of desks: USB thumb drives. Associated Press Bahare Shabani, left, from Houston, takes part in a rally against the Iranian government July 25, 2009, in San Francisco. The program, called Haystack, allows Iranian citizens to access the Internet without the impediments on Facebook and other sites that the government has imposed. It also masks the user’s identity…
1 min read
Embrace the swarm
present, there is far more to be gained... ...by pushing the boundaries of what can be done by the bottom than by focusing on what can be done at the top. When it comes to control, there is plenty of room at the bottom. What we are discovering is that peer-based networks with millions of parts, minimal oversight, and maximum connection among them can do far more than anyone ever expected. We don't yet know what the limits of…
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