Can music lessons raise IQ?
e idea that music makes you smarter has received considerable attention from scholars and the media. The present report is the first to test this hypothesis directly with random assignment of a large sample of children (N = 144) to two different types of music lessons (keyboard or voice) or to control groups that received drama lessons or no lessons. IQ was measured before and after the lessons. Compared with children in the control groups, children in the music groups…
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Do stores trick you into buying more by stocking less?
elf-based scarcity in the form of relative stocking level depletion significantly affects consumer preferences (van Herpen et al. 2009). While both popularity and quality inferences are induced by stocking-level depletion, this paper demonstrates that popularity (rather than quality) inferences are the primary driver of the effect. Shelf-based scarcity is shown to have an impact in the presence of other signals, such as brand names and quality ratings, which indicates its effect may be widespread. However, its effect on preferences is…
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Should every store have a beautiful female employee?
teris paribus, having her there should make the store better at selling expensive stuff to guys: Exposure to mating cues activates the goal to signal one's mate value to members of the opposite sex. This mate attraction goal may render men perceptually ready for products that signal their mate value to women. As men's mate value is partly determined by their financial prospects, men may be more likely to notice products that would signal their financial resources to women. The…
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Can you tell if a woman is a lesbian just by looking at her face?
ereas previous work has shown that male sexual orientation can be accurately and rapidly perceived from the human face and its individual features, no study has examined the judgment of female sexual orientation. To fill this gap, the current work examined the accuracy, speed, and automaticity of judgments of female sexual orientation from the face and from facial features. Study 1 showed that female sexual orientation could be accurately judged from the face and from just eyes without brows and…
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Is customer satisfaction higher when we buy from attractive salespeople?
is study assesses if the service worker's physical attractiveness has an impact on customer satisfaction in the moment of truth. An experimental approach, involving two different service settings (visiting a bookstore and traveling with an airline), was used to manipulate the level of the service worker's physical attractiveness. The results, for both experiments, show that a high level as opposed to a low level of physical attractiveness of the service worker produced a higher level of customer satisfaction. In addition,…
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How does the weather affect your shopping habits?
ere has been a great deal of anecdotal evidence to suggest that weather affects consumer decision making. In this paper, we provide empirical evidence to explain how the weather affects consumer spending and we detail the psychological mechanism that underlies this phenomenon. Specifically, we propose that the effect of weather – and, in particular, sunlight – on consumer spending is mediated by negative affect. That is, as exposure to sunlight increases, negative affect decreases and consumer spending tends to increase.…
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Can you tell if a politician is liberal or conservative just by looking at them?
ur studies demonstrated that perceivers were able to identify the political attitudes of unknown politicians on a left–right dimension when the targets were merely shown in photographs. In Study 1, party membership provided an objective criterion for political attitudes, whereas actual voting behavior served as a validity criterion in Studies 2, 3a, and 3b. All studies yielded ratings highly chance accuracy. Additional ratings suggest that perceived dominance may partly account for the effect. Moreover, perceivers were more accurate when they…
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Do firm muscles equal firm willpower?
ross five studies, we show that firming one’s muscles can help firm willpower and firmed willpower mediates people’s ability to withstand immediate pain, overcome tempting food, consume unpleasant medicines, and attend to immediately disturbing but essential information, provided doing so is seen as providing long term benefits. We draw on theories of embodied cognition to explain our results, and we add to that literature by showing for a first time that our bodies can help firm willpower and facilitate self-regulation…
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