Do we use TV as a substitute for real relationships?
e current research examines the Social Surrogacy Hypothesis: parasocial relationships in favored television programs can provide the experience of belonging. Four studies support the hypothesis. Study 1 demonstrated that people report turning to favored television programs when feeling lonely, and feel less lonely when viewing those programs. Study 2 demonstrated that experimentally activating belongingness needs leads people to revel longer in descriptions of favored (but not non-favored) television programs. Study 3 demonstrated that thinking about favored (but not non-favored) television…
1 min read
Does insincere flattery work?
is research uses a dual attitudes perspective to offer new insights into flattery and its consequences. The authors show that even when flattery by marketing agents is accompanied by an obvious ulterior motive that leads targets to discount the proffered compliments, the initial favorable reaction (the implicit attitude) continues to coexist with the discounted evaluation (the explicit attitude). Furthermore, the implicit attitude has more influential consequences than the explicit attitude, highlighting the possible subtle impact of flattery even when a…
1 min read
Does seeing altruism make you more altruistic?
elings of elevation, elicited by witnessing another person perform a good deed, have been hypothesized to motivate a desire to help others. However, despite growing interest in the determinants of prosocial behavior, there is only limited evidence that elevation leads to increases in altruistic behavior. In two experiments, we tested the relationship between elevation and helping behavior. Prior to measuring helping behavior, we measured elevation among participants in an elevation-inducing condition and control conditions in order to determine whether witnessing…
1 min read
Do couples prefer sons over daughters?
parents have preferences over the gender of their children, and if so, does this have negative consequences for daughters versus sons? In this paper, we show that child gender affects the marital status, family structure, and fertility of a significant number of American families. Overall, a first-born daughter is significantly less likely to be living with her father compared to a first-born son. Three factors are important in explaining this gap. First, women with first-born daughters are less likely…
2 minutes
Do the sexually promiscuous have more sons?
CKGROUND: The generalized Trivers-Willard hypothesis (gTWH) proposes that parents who possess any heritable trait which increases male reproductive success at a greater rate than female reproductive success in a given environment will have a higher-than-expected offspring sex ratio, and parents who possess any heritable trait which increases the female reproductive success at a greater rate than male reproductive success in a given environment will have a lower-than-expected offspring sex ratio. AIM: One heritable trait which increases the reproductive success of…
2 minutes
How To Easily Be More Likable And Make People More Receptive
sten to what they have to say and ask them to tell you more: Two studies investigated the effect of expressed interest on individuals’ openness to opposing viewpoints and perceptions of debate counterparts. Participants in Study 1 engaged in an online conversation with a purported debate counterpart who did or did not express interest in the participants’ viewpoint by asking an elaboration question—that is, a question geared at soliciting additional information. Compared to control participants, participants who received a question…
1 min read
How important is legacy status in college admissions?
cording to the study, by Michael Hurwitz, a doctoral student at the Harvard Graduate School of Education, applicants to a parent’s alma mater had, on average, seven times the odds of admission of nonlegacy applicants. Those whose parents did graduate work there or who had a grandparent, sibling, uncle or aunt who attended the college were, by comparison, only twice as likely to be admitted. And: Mr. Espenshade pointed out that legacy status is just one of many possible advantages.…
3 minutes
Do beautiful people have more daughters?
e analysis of the National Child Development Study (NCDS) in the United Kingdom, which has data on the respondents’ completed fertility at age 47 (virtually all men and women complete their lifetime reproduction by age 45), replicates the earlier findings from the Add Health data in the United States and show that physically more attractive parents are indeed more likely to have daughters than physically less attractive parents. And: Being physically attractive at age 7 increases the odds of having…
1 min read
