Is an attractive person touching an item enough to make you want to buy it?
is research examines the impact of attractiveness on consumers during a consumption experience. Specifically, it examines the effects of an attractive social influence in the context of touching and contamination of store products by investigating how consumers respond when they see attractive others touching the same products they want to purchase. In doing so, it provides the first experimental evidence of a positive contagion effect in either the marketing or the psychology literature. Across three field experiments using an actual…
1 min read
Here’s How A Woman’s Emotional Intelligence Affects Her Ability To Orgasm
troduction. Up to 30% of women suffer from female orgasmic disorder (FOD)—the second most common type of female sexual dysfunction. FOD has been acknowledged to be multifactorial and recent research has implicated the importance of psychosocial risk factors. Aim. The aim of this study is to investigate whether normal variations in emotional intelligence—the ability to identify and manage emotions of one's self and others—are associated with orgasmic frequency during intercourse and masturbation. To our knowledge, this is the first such…
2 minutes
Does everything with caffeine taste good?
en you haven't had your coffee, yes: Previous studies found that caffeine consumers acquired a liking for the flavour of novel caffeinated drinks when these drinks were consumed repeatedly in a caffeine-deprived, but not nondeprived, state. Expression of this acquired liking appeared acutely sensitive to current caffeine deprivation state, but the use of between-subjects designs confounded interpretation of those studies. The present study evaluated these findings further using a within-subject design, with one flavour paired with caffeine (CS + )…
1 min read
Here Is Why The Color Red Has Magic Powers
, I don't really think it has magic powers, but there are a number of studies showing red has notable effects in a variety of areas. Don't wear red to the SAT's: This research examines the hypothesis that an attentional processgrounded in avoidance motivation—local relative to globalprocessing—mediates the negative effect of red on intellectualperformance. This hypothesis was tested in a series of experimentsusing two approaches to documenting mediation. Experiment 1established that the perception of red undermines IQ test performance.Experiments 2a…
4 minutes
We are warmer or colder toward others when the temperature is warmer or colder
olding warm feelings toward someone" and "giving someone the cold shoulder" indicate different levels of social proximity. In this article, we show effects of temperature that go beyond these metaphors people live by. In three experiments, warmer conditions, compared with colder conditions, induced (a) greater social proximity, (b) use of more concrete language, and (c) a more relational focus. Different temperature conditions were created by either handing participants warm or cold beverages (Experiment 1) or placing them in comfortable warm…
1 min read
Here’s What Makes A Good Gift, According To Research
you're trying to apologize to someone, expensive gifts work: The present study examined a costly signaling model of human apology. The model assumes that an unintentional transgressor is more motivated to restore the relationship with the victim than an intentional transgressor who depreciates the relationship. The model predicts the existence of a separating equilibrium, in which only sincere apologizers will pay a certain cost to restore the relationship, while dishonest apologizers will not. Accordingly, we hypothesized that the receivers…
3 minutes
Here’s How Many Guys Fake Orgasms
search shows that many women pretend or “fake” orgasm, but little is known about whether men pretend orgasm. The purpose of this study was to investigate (a) whether, how, and why men pretend orgasm and (b) what men's and women's reports of pretending orgasm reveal about their sexual scripts and the functions of orgasms within these scripts. Participants were 180 male and 101 female college students; 85% of the men and 68% of the women had experienced penile-vaginal intercourse (PVI).…
1 min read
Punching Things Makes Men Feel Better
e results of three experiments demonstrate that physically aggressive displays are part of men's cultural script for restoring threatened gender status. In Studies 1 and 2, challenges to men's gender status elicited heightened physically aggressive displays, including punching a pad with greater force and selecting an aggressive boxing activity over a nonaggressive puzzle activity. Study 3 established that a public display of aggressive readiness reduced men's anxiety-related cognitions in the wake of a gender threat. This suggests that aggressive displays…
1 min read
