Via The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism:
Red conveys energy, passion. Wear red to wake up an audience.
Black shows you’re serious and that you won’t take no for an answer.
White exudes honesty and innocence, which is why defendants often choose it in the courtroom.
Blue emits trust. The darker the shade, the deeper the level of trust it elicits.
Gray is a good neutral, the quintessential color of business.
Orange and yellow are not recommended. Because they are the first to attract the human eye, they are also the first to tire it.
Source: Valdez and A. Mehrabian, “Effects of Color on Emotions,” Journal of Experimental Psychology: General 123, no. 4 (1994): 394– 409; T. W. Whitfield and T. J. Wiltshire, “Color Psychology: A Critical Review,” Genetic, Social, and General Psychology Monographs 116, no. 4 (1990): 385– 411.
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