Via The Huffington Post:
In a previous study, scientists showed that men seem to be more attracted to women clothed in red rather than in a blah color such as white. That’s regardless of the cut, he adds. “It doesn’t have to be a red dress or a sexy outfit,” he says. “It can be a red T-shirt.”
To understand why, Pazda and his colleagues conducted a simple experiment. They showed 25 men a photo of a single woman doctored to look, in different cases, like she was wearing either a red or white T-shirt. The researchers then asked the volunteers to gauge, on a scale from 1 to 9, how keen the model seemed to be on romance. In other words, the men answered the question: “Is she interested in sex?”
Men interpreted the red outfit as a signal that the woman was indeed more open to sexual advances. In fact, the guys tended to grade the woman’s disposition to sex about 1 to 1.5 points higher when she was wearing a red rather than a white tee…
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