Gad Saad, author of The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature, references a study done by a Catholic priest (and cited by the Vatican) on which of the seven deadly sins Catholics are most likely to confess to.
Lust comes in first for men, pride for women:
6. Avarice (Greed)
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