Category: Be More Creative

Be More Creative

6 research based tips on how to increase creativity:

om Jeremy Dean's great book How to Be Creative: 1. Knowledge: with expertise come the tools you need for creativity, but expertise can also get you stuck in a rut. Acknowledge this and find ways to break out of old routines. 2. Problem construction: decisions made early on can make or break a project. Don't be too keen to rush in, whatever your instincts might tell you. More creative people tend to spend longer constructing the problem. Use constraints and…


2 minutes
Be More Creative

Is the smell of pizza the key to creativity?

eep has been shown to facilitate creativity. Researchers wanted to see if they could coax the brain into continuing work on a problem while people were unconscious. Scientists put an odor in the air while subjects were working on a challenging task. While the subjects slept that night, the odor was again diffused into the room. This stimulated their brains to keep working on the problem while they slept. When they awoke they were more creative: Both scientists and artists…


2 minutes
Be More Creative

Which is more creative: a team of strangers or a team of old friends?

e perfect mix lies in between the two, and can be measured scientifically. Via Imagine: How Creativity Works: In essence, the amount of Q reflects the “social intimacy” of people working on the play, with higher levels of Q signaling a greater degree of closeness. For instance, if a musical was being developed by a team of artists who had worked together several times before— this is common practice on Broadway, since producers see “incumbent teams” as less risky— that…


2 minutes
Be More Creative

Are the most creative things also the most predictable?

bsp; 89% of highly creative ads fit into just six templates. Only 2% of lesser ads could be categorized. Via Made to Stick: Why Some Ideas Survive and Others Die: In 1999, an Israeli research team assembled a group of 200 highly regarded ads—ads that were finalists and award winners in the top advertising competitions. They found that 89 percent of the award-winning ads could be classified into six basic categories, or templates. And: The researchers also tried to use their six…


2 minutes
Be More Creative

Are great artists more likely to be crazy?

ccessful artists are not more likely to have schizophrenia but they have epic rates of depression and bipolar disorder. Via Imagine: How Creativity Works: Andreasen found that 80 percent of the writers met the formal diagnostic criteria for some type of depression. These successful artists weren’t crazy— they were just exceedingly sad. And: “Successful writers are like prizefighters who keep on getting hit but won’t go down,” Andreasen says. “They’ll stick with it until it’s right. And that seems to be…


2 minutes
Be More Creative

Does brainstorming for new ideas really work?

. Via Imagine: How Creativity Works: There’s just one problem with brainstorming: it doesn’t work. Keith Sawyer, a psychologist at Washington University, summarizes the science: “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.” In fact, the very first empirical test of Osborn’s technique, which was performed at Yale in 1958, soundly refuted the premise. The experiment was simple: Forty-eight male undergraduates…


2 minutes
Be More Creative

The Average Daily Activity When You Are Full Of Potential Creativity:

ur morning shower. Via Imagine: How Creativity Works: Why is a relaxed state of mind so important for creative insights? When our minds are at ease— when those alpha waves are rippling through the brain— we’re more likely to direct the spotlight of attention inward, toward that stream of remote associations emanating from the right hemisphere. In contrast, when we are diligently focused, our attention tends to be directed outward, toward the details of the problems we’re trying to solve.…


1 min read
Be More Creative

3 quick tips for being more creative:

First, try to make yourself happier. Even just watching a short comedy clip can help: Via Jonah Lehrer's book Imagine: How Creativity Works: Beeman has demonstrated that people who score high on a standard measure of happiness solve about 25 percent more insight puzzles than people who are feeling angry or upset. In fact, even fleeting feelings of delight can lead to dramatic increases in creativity. After watching a short, humorous video— Beeman uses a clip of Robin Williams…


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