minance may consist not so much in cornering a single product as in successively taking over more and more threads of the web of technology." Superwinners can practice a type of crossover where control of one layer of the web leverages control into others. Owning the standard for voice phone calls can ease the likelihood of owning the standard for fax transmissions. The unacceptable transgression of the traditional monopolist was that as a mono-seller (thus the Greek, mono-polist), it could…
ic Barker, 36, of Los Angeles, told me how he's been running inexpensive ads on Facebook to target employers he wants to work for. The way it works is he puts up an ad that he targets to employees of a particular company who happen to be on Facebook. When you buy an ad on Facebook, the site offers you granular tools to target your ad to people, say, who claim they work for a certain company. The ads get…
a bretlsimmons.com: A recent study examined the relationship between entrepreneurs’ optimism and the performance of their new ventures (Hmieleski, K.M. & Baron, R.A., 2009, Entrepreneurs’ optimism and new venture performance: A social cognitive perspective. Academy of Management Journal, 473-488). This study of 207 entrepreneurs with an average firm age of 5.7 years found a negative relationship between optimism of the founders and performance of the new venture. Furthermore, “the negative relationship between entrepreneurs’ optimism and the performance of their new ventures…
in over 320,000 readers. Get a free weekly update via email here. Related posts: New Neuroscience Reveals 4 Rituals That Will Make You Happy New Harvard Research Reveals A Fun Way To Be More Successful How To Get People To Like You: 7 Ways From An FBI Behavior Expert
’re at most a few years off from broad adoption of augmented reality applications in widely-used smartphones, which will have all of us radiating reams of data to anyone in our physical proximity who actually cares. Your Facebook profile will dog you like one of those floating Sims icons. You won’t just know what the girl sitting across the coffee shop is blasting on her iPod, you’ll be able to listen in. All the tech is actually here already, if…
the forcefulness and personal identifiability of the phrase increased, the number of clicks likewise increased. "You" identifies the reader directly, "should" implies an obligation, and "follow me on twitter" is a direct command. Moving the link to a literal callout "here" provides a clear location for clicking. I tried other permutations that dulled the command, used the word "please" in place of "should" and made the whole sentence a link. None of them performed as well as the final…
u've probably heard of the many cognitive bias studies where the vast majority of people rate themselves as among the best. Like the fact that 88% of college students rate themselves in the top 50% of drivers, 95% of college professors think they do above average work, and so on. In light of this, I've just found a wonderfully ironic study that found that the majority of people rate themselves as less susceptible to cognitive biases than the average person.…
bert Rich was one of the first professional musicians to start dealing directly with his fans via his own website, which is why I contacted him. He wrote an extremely candid, insightful and thorough reply to my query. He tempers my enthusiasm for 1000 True Fans with a cautionary realism borne from actually trying the idea. The summary of his experience is so pertinent and detailed that I felt was worth posting in full. via kk.org Join over 320,000 readers. Get…
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