The Color That Helps Hitchhikers Get Picked Up

Research has shown that with some nonhuman primates, red is associated with greater sexual attractiveness of females. Five female confederates in their early 20s posed as hitchhikers wearing T-shirts of different colors (black, white, red, blue, green, or yellow). It was found that the women wearing red solicited a higher response in the number of male drivers who stopped to offer a ride. No color effect was found when considering the behavior of female drivers.

Source: “Color and women hitchhikers’ attractiveness: Gentlemen drivers prefer red” from Color Research & Application

Hat tip: the very interesting Gad Saad. His TED talk is here.

His book is The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature.

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