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There are a few considerations every organization needs to consider when developing their blueprints for their own unique social media design. While there is no one-size-fits-all solution, there are few things you can plan for as you review the many options before you.
Here are three to consider:
Seeding. As you plan your approach for designing your social system, take into account that you’ll have to invest to grow your effort into a healthy ecosystem that can produce data, insights or even new ideas. People will be required in order to do this.
Feeding. Whether it’s a community, Wiki or internal collaboration solution you’ve put in place, it will have to be fed with a steady stream of content. Some of this can be automated and some of it can come from your participants–but there has to be some editorial judgment made for every piece of content and functionality. People are required for that.
Weeding. A productive social business design will require efforts to prune and weed out material that can inhibit its growth (just like a garden). In some cases, automated moderation services can do this–but in others people will be required to ensure that interactions are productive. Weeding can also include creating a separate environment–for example, Nokia’s “blog hub” encourages employees to vent freely internally (using anonymous aliases).You can bet that someone is looking at the data and analyzing it. If not, they should be.
It’s worth noting that seeding, feeding, and weeding all take place after any social initiative has been launched. But not taking into account the manpower that’s involved in these as you develop your social business design strategy can lead to a lack of adoption or participation–essential elements to any social initiative. Ignoring these realities will continue to propagate the myth that social media is fast, cheap and easy. As organizations look to grow or scale their current initiatives, it’s proving to be anything but.
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