What’s more important: body language, tone of voice, or what you actually say?

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Body language.

Via The Most Human Human: What Artificial Intelligence Teaches Us About Being Alive:

Language is an odd thing. We hear communication experts telling us time and again about things like the “7-38-55 rule,” first posited in 1971 by UCLA psychology professor Albert Mehrabian: 55 percent of what you convey when you speak comes from your body language, 38 percent from your tone of voice, and a paltry 7 percent from the words you choose.

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