Count the number of times they use the word “I” in their annual letter to shareholders.
Via Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else:
Laura Rittenhouse, an unusual type of financial analyst, counts the number of times the word “I” occurs in annual letters to shareholders from corporate CEOs, contending that this and other evidence in the letters helps predict company performance (basic finding: Egomaniacs are bad news).
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