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How can you increase the chance your lost wallet will be returned to you?


Put a cute picture of a baby in it.

Via The Consumerist:

Strangers are more likely to return lost wallets containing photos of cute babies, according to British researchers. The scientists sprinkled 240 wallets across Edinburgh last year with pictures of either a smiling baby, a puppy, a “happy family,” or a “contended elderly couple.” It turns out nobody cares about your pooch, retired parents, or smugly superior family life. But that cute wittle baby? …When faced with the photograph of the baby people were far more likely to send the wallet back, the study found. In fact, only one in ten were hearthearted enough not to do so. With no picture to tug at the emotions, just one in seven were sent back.

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