“Institutions that can communicate a compelling historical narrative often inspire a special kind of commitment among employees. It is this dedication that directly affects a company’s success and is critical to creating a strong corporate legacy,” said author Adam Galinsky, Morris and Alice Kaplan professor of ethics and decision in management.
…when employees are asked to think about an alternative universe where their company did not come into being, they come to see their company’s current circumstance and future trajectory in a more positive light. This “near-loss” mentality increases their commitment toward the institution and overall morale.
As I posted here, a variation on this technique can be used for quickly increasing personal happiness as well.
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