Is there a time of the month when women are more likely to buy Gucci or Armani?


Follow         bakadesuyo on Twitter

In line with evolutionary principles of reproduction and mate selection, the current research shows that women’s attention to status cues fluctuates across their menstrual cycle. Specifically, we show that women pay more attention to status products in a visual display around ovulation than in other phases of their menstrual cycle. Pill use eliminates these cycle phase effects. The results are discussed in relation to research on female mating goals and conspicuous consumption.

Source: “Would male conspicuous consumption capture the female eye? Menstrual cycle effects on women’s attention to status products” from Journal of Experimental Social Psychology

Follow me on Twitter here or get updates via email here.

Digests of posts:

Things you didn’t know about sex

How to quickly and easily improve your life

Things you didn’t know about sports

Things you didn’t know about happiness

Things you didn’t know about lies, liars and detecting lies

Things you didn’t know about negotiation, persuasion and influence

Things you didn’t know about marriage and relationships


Subscribe to the newsletter

Over 500,000 people have subscribed to my newsletter. Join now and get the beginning of my new book free:

I want to subscribe!