Are you more likely to cave to weak temptations than powerful ones?


This series of studies examined the effect of temptation strength on self-regulation processes in the context of eating behavior. Based on the critical level model, it was hypothesized that weak, rather than strong, temptations yield the most unfavorable conditions for effective self-regulation, because the negative consequences of the former are underestimated. In line with the assumptions of this model, Studies 1 and 2 showed that weak temptations inhibited the mental accessibility of the weight watching goal, in contrast to strong temptations. Study 3 showed that exposure to weak temptations lead to higher consumption in comparison to exposure to strong temptations. It is concluded that weak temptations, as compared to strong temptations, have an inhibiting effect on self-regulation processes and may therefore form a bigger threat for long-term goal attainment.

Source: “Tricky treats: Paradoxical effects of temptation strength on self-regulation processes” from European Journal of Social Psychology, Volume 41, Issue 3, pages 281–288, April 2011

Join over 190,000 readers. Get a free weekly update via email here.

Related posts:

How To Stop Being Lazy And Get More Done – 5 Expert Tips

How To Get People To Like You: 7 Ways From An FBI Behavior Expert

New Harvard Research Reveals A Fun Way To Be More Successful


Subscribe to the newsletter

Over 500,000 people have subscribed to my newsletter. Join now and get the beginning of my new book free:

I want to subscribe!