What’s the formula for a successful online dating profile?


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The results showed that a 70 percent “this is me” versus 30 percent “this is what I am looking for” balance attracted the greatest number of replies. It seems that if you devote more than 70 percent of the ad to describing yourself, you look self-centered. Less than 70 percent and you look suspicious. Our two top ads fitted the pattern, and contained the rough 70:30 split.

This is from Richard Wiseman’s very interesting book Quirkology: How We Discover the Big Truths in Small Things. If you liked Freakonomics, you’ll enjoy it.

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