People who become focused on how to achieve a goal may have a harder time achieving their aims than people who think abstractly about why they want to do something, according to a new study in the Journal of Consumer Research.
The authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and less likely to take advantage of opportunities that fall outside their plans. And, in contrast, people who focus on the why are more likely to consider out-of-plan opportunities to achieve their goals.
“Planning is more effective when people think abstractly, keep an open mind, and remind themselves of why they want to achieve a goal,” the authors write. “This strategy is especially effective when the plan turns out to be infeasible (cheaper restaurant is too far away, gym is closed today for a holiday) or when other goal-directed activities become available (walk instead of taking a cab, eat a healthier meal).”
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