Market research in 2009 found that sales of lubricants and sexual-enhancement devices were rocketing in the recession. The argument for this surge in sales of sexual aids sounds much like the argument made for lipstick; people need a cheap way to feel good in hard times (either that or they need a way to get hard in hard times).
The real test as to whether or not this market is a good indicator of economic activity will be revealed now that we are in a recovery. If the sales of his-and-her gels and vibrators go limp over the next year then I think we have a winner.
Source: Dollars and Sexblog