What kinds of friendships does Facebook promote?


“…Facebook promotes mainly weak, low-commitment ties.”

Facebook offers the possibility of increased social contact via a process known as ‘friending’, whereby users create personal profiles and accumulate ‘friends’ on a reciprocal basis. The making and maintaining of friendships has been shown to be particularly important to young adults, but there is a strong debate in the literature on computer-mediated communication about the value of the often weak ties that are created. Relatively little is known about the kind of contact that is made on Facebook in the UK context. This study interviewed 16 second-and third-year undergraduates who all joined Facebook soon after it was launched in UK universities in October 2005. This article explores the extent to which the nature of the Facebook site fosters particular kinds of social interaction, and how students seek to manage their Facebook ‘friendships’. It finds that Facebook promotes mainly weak, low-commitment ties.

Source: “‘Friending’: London-based undergraduates’ experience of Facebook” from New Media & Society, Vol. 11, No. 7, 1209-1229 (2009)

Join over 320,000 readers. Get a free weekly update via email here.

Related posts:

New Neuroscience Reveals 4 Rituals That Will Make You Happy

New Harvard Research Reveals A Fun Way To Be More Successful

How To Get People To Like You: 7 Ways From An FBI Behavior Expert


Subscribe to the newsletter