How sexy are sexist men?

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In Studies 1 to 3, German female students (total N = 326) rated the likability and typicality of male targets: a nonsexist, a benevolent sexist, a hostile sexist, and (in Studies 2 and 3) an ambivalent sexist. When targets were presented as response profiles in the Ambivalent Sexism Inventory (Glick and Fiske 1996) (Studies 2 and 3), the benevolent sexist was rated to be most likable but least typical, whereas the ambivalent sexist was rated to be highly typical. Thus, women were aware of a link between benevolent and hostile sexism and approved of men’s benevolent sexism, especially when it was not paired with hostile sexism. Likability ratings were moderated by participants’ own benevolent sexism and feminist attitude.

Source:”How Sexy are Sexist Men? Women’s Perception of Male Response Profiles in the Ambivalent Sexism Inventory” from the journal “Sex Roles”, DOI: 10.1007/s11199-009-9665-x

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