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Does sex and nudity in movies boost box office?

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Via miller-mccune.com:

“Analyses of 914 films released between 2001 and 2005 indicated that sex and nudity do not, on the average, boost box office performance, earn critical acclaim or win major awards,” reports a new study titled “Sex Doesn’t Sell — Nor Impress.” According to the researchers, sex and nudity were negatively correlated with a film’s net profits from domestic distribution and had no positive impact on a picture’s popularity or prestige according to a wide variety of measures.

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