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JUST as some people have a better self-image than others, so it seems do countries. In a poll of 33 nations by the Reputation Institute, a branding consultancy, people were asked to rate their trust, admiration, respect and pride in their country. The results are presented as an index. By this measure, Australians are almost as exuberant about their country as they are about sport, and lead the list. They are followed closely by Canadians. Americans, normally a patriotic and positive bunch, are perhaps being affected by the recession. The limited self-regard of Brazilians belies their reputation as a sunny, carefree people, but the Japanese are gloomiest of all.
AFP
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