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Twitter’s ability to affect box office results — fast and furious tweets helped sink “Brüno” and buoy “The Hangover” — just got a shot in the arm.
SkinniPopcorn.com, introduced last week by the British interactive design company called magneticNorth, bills itself as “the world’s first social media movie buzz barometer.” Go to the site, click on the “now showing” button, and see an unedited, unfiltered stream of Twitter commentary.
It is a twist on sites like Rotten Tomatoes and Metacritic, which aggregate film reviews. Skinni Popcorn amasses tweets instead. The site focuses on mainstream Hollywood releases.
“Combing through reviews is such a pain,” said Brendan Dawes, the company’s creative director. “We wanted gut commentary, a very quick snapshot. Is it worth seeing or not?”
Not that Mr. Dawes has no use for critics. The site lacks many bells and whistles — no search function or option to buy tickets — but it does include links to reviews published by The New York Times. “Some people do want a little more heft,” he said.
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