One of the most important insights is that ratings change over time, as the graphs above suggest. For each movie, ratings increase over time—on average nearly 10% over 5 years. The best explanation for this phenomenon is that people are less discriminating when they rent new releases. To rent an older movie, they need more encouragement—some indication that they will like it—so these end up better matched to their tastes.
Join over 320,000 readers. Get a free weekly update via email here.
New Neuroscience Reveals 4 Rituals That Will Make You Happy
New Harvard Research Reveals A Fun Way To Be More Successful
How To Get People To Like You: 7 Ways From An FBI Behavior Expert
I want to subscribe!