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Eric Barker, 36, of Los Angeles, told me how he’s been running inexpensive ads on Facebook to target employers he wants to work for. The way it works is he puts up an ad that he targets to employees of a particular company who happen to be on Facebook. When you buy an ad on Facebook, the site offers you granular tools to target your ad to people, say, who claim they work for a certain company. The ads get him noticed and he gets calls from recruiters.
Barker, a former Hollywood screenwriter with an MBA, said his Facebook campaign has cost him little more than $100. He’s targeted ads to Microsoft, Apple, Netflix, Youtube and IDEO — basically companies that are in media. He’s gotten contacts and interviews, ironically, with other companies who were impressed by the ad.
He said he “went nuclear” with the Facebook approach because of the rough job market and he needed to get attention quickly. “My background is in Hollywood,” he said. “Nothing in Hollywood gets done effectively through formal channels. Everything is done by friend of a friend and reputation. The real world is not that much different.”
His dream job would be something in product marketing and/or development, he told me.
About his Facebook approach, he said: “We’re all marketers now, like it or not. Getting access [through the Web and interactive social media tools] is easy. It’s now all about marketing and branding yourself.”
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